The clever fox fixes the clocks...
SLOEMOTION 'MAGIC HOUR' WEBSITE

We were asked by Sloemotion to create a brand-awareness and e-commerce website for their established range of liqueurs.
We felt this needed a little bit more than just straightforward shop site - we really wanted to bring Sloemotion's story to life and add a strong narrative idea to the website. 
We adopted an 'Alice in Wonderland' feel, using the theme of 'Magic Hour' (where the countryside comes to laughter and life). We created a panoramic hedge scene to explore Sloemotion's increasing range of products, nesting alongside a menagerie of animals, birds, insects, plants and flowers - as well as other secrets - all with their own aspect of Sloemotion's story to tell. 
Along with full e-commerce functionality, we added clickable panels revealing tales of the hedgerow, and Sloemotion's history. We also including an original brand poem, running the full length of the website.
Extra wide website, roughly ten screens wide, with poem running the full length
Scroll along and question marks appear. When clicked, text reveals tales of the hedgerow
Inner pages, including shop pages
Just before dusk in the magic hour
lens flare
sun glare
when the light is gold and the day is old
but never quite over
the countryside comes to laughter and life.
If it forgets you’re there
mad hare, wise owl and distant dog howl
will give up their secrets
of hedge rows, orchards and sloes
of fairy tales and foragers
and then, forever, the forests are yours.
Trees lay down their laden limbs,
of oozing damson, plum and the english cox
and the clever fox
fixes the clocks
so the magic hour
is forever more.
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