FREE RANGE COMMUNICATIONS
HATCH PR REBRAND AND WEBSITE
Branding/web/copy/design
PR company Hatch required a full rebrand, including visual identity, brand philosophy and a new responsive website. We provided several routes before arriving at the ‘We are the Family Hatch’ rebrand. This focused on the agency’s people, with a fun and friendly attitude. We used a deliberately staged 'Wes Anderson' style of photography showcasing the team's personalities. The different aspects of the Hatch's work was represented in four different settings: General PR,sport, social media and events.
We also created an individual brand for each team member (that fitted within the brand as a whole) for business cards and presentations. This made sure everyone was engaged in the rebrand process and gave each team member a sense of ownership.
