GETTING FIT THE FUN WAY
MORELIFE SUMMER CAMP WEBSITE AND SOCIAL MEDIA CAMPAIGN
Web/design/copy/video/social media
MoreLife Camp is the UK's leading provider of weight loss camps for kids.
Zeppo refreshed the MoreLife Camp brand and designed and built a website with e-commerce functionality to accept booking and payment.
We followed this up with a social media campaign to support to MoreLife Camp (see below), with a viral advertising campaign that helped to raise awareness of childhood obesity and the work MoreLife Camp does in this field.
MoreLife Camp saw a 300% increase in bookings as a result of the new website and accompanying campaign.
Booking website with hand drawn graphics - including full width 'sticky' footer
#STARTTHECONVERSATIONEARLY
MORELIFE SUMMER CAMP SOCIAL MEDIA CAMPAIGN
Kids were asked questions to get their honest opinions on weight, diet and fitness. The result was a mix of poignant, funny and just plain random comments...
We created hand-drawn shaky retro graphics for the questions to give the videos a ‘warm lo-fi’ feel in keeping with the rough phone footage. We also composed original music for the videos.
The campaign mixes humour, honesty and hard-hitting imagery/video. It’s made up of three main stages:
1. Sharing the misconceptions healthy weight children have of obesity through short video clips and imagery. Achieved through asking questions such as: ‘What would it feel like to be obese?’ ‘What does obesity mean?’ etc
2. Sharing the thoughts and feelings of overweight children through short video clips and imagery, addressing the real problems and issues faced by these young people
3. Re-educating the general population with the facts and encourage people to talk to their children about obesity through #starttheconversationearly
Social media images
Can you name some healthy foods?
Can you name some healthy foods? 2
How would YOU lose weight?
How do YOU get healthy?
How do YOU get healthy? 2
Start the conversation (Charlie)
Start the conversation (Jacob)
Start the conversation (various questions/kids)
What does obesity mean?
How would you feel?