From sofa to stall
Borough Market / DLA Architects wayfinding project
How exactly do you get from your oh-so-comfy sofa to all the delicious foodie treats to be found at London's Borough Market?
We teamed up with DLA Architects to investigate a wayfinding strategy - right from website to final destination.
We sent our intrepid copywriter Steve to research how we could help with new wayfinding ideas. On his return we compiled our findings and thoughts into a neat little moleskin booklet, full of notes and ink illustrations - with suggestions from simple signage to feature areas and quirky PR concepts (town crier anyone?).
And Steve enjoyed lots of nice fresh market dishes in the process - I know, tough job...
