Getting you past the post
Newmarket STOP smoking campaign - ONELIFE SUFFOLK
Smoking is a significant problem amongst both Jockeys and workers in the racing community - resulting in a collaboration between local health care and horse-racing organisations.
As part of this, we were commissioned by OneLife Suffolk to create
a campaign to raise awarness about smoking related health risks - and guide them to the OneLife website, where they could get further information to help them quit.
a campaign to raise awarness about smoking related health risks - and guide them to the OneLife website, where they could get further information to help them quit.
Playing on racing terminology - the overall creative theme was 'We will get you past the post'. Visually, there were two strands - one being dramatic smoke-based imagery - the other a play on jockeys' silks and horse names/dscriptions. This leant itself well to snappy social posts.
This was rolled out across print, digital and social platforms.
