Cold-pressed but warm-hearted
WIGNALLS 'YALLO' COLD PRESSED RAPESEED OIL
We helped the Lancashire-based Wignall family launch their new cold pressed rapeseed oil. Working closely with Clare, John and Derek we developed and named their distinct brand 'Yallo' (an old Lancashire word for yellow) - playing on the striking colour of The World's Most Beautiful Crop™.
This later developed into a full range of infusions - with both the original oil and extended range picking up several 'great taste' awards over time.
Being a family-run business, their passion for the product and the land really comes across - and we wanted to reflect this in the friendly tone of voice throughout the website and marketing materials.
www.wignallsfarm.com
