A spectacle of giant measure!
LIGHT NIGHT LEEDS CAMPAIGN
We were delighted with the opportunity to work on Light Night, Leeds' biggest city-centre event.
We felt that such an important festival for the city needed its own distinct ‘brand’. While Light Night has previously had its own logo - its never really had the full visual identity that it deserves. Although primarily an ‘arts’ festival - it was important to keep the look and feel very much approachable, and to feel welcoming to as many people as possible.
We wanted the branding to celebrate the diversity on show at Light Night, and adopted a ‘psychedelic’ illustration approach, with design and words capture the true spirit of Light Night – creativity, excitement and energy. The key image features a family entering the city, with colour and light bursting from a torch beam.
We produced a wide range of materials for the evening - from event guide, posters and flyers, to digital screens, billboards, wayfinding and merchandise.
“We are delighted with the work created by Zeppo for Light Night Leeds. It beautifully captures the eclectic, vibrant and exciting nature of the event and has greatly enhanced our marketing campaign.”
The Light Night Leeds team
Zone illustrations and animated screen
Festival guide, with fold out cover, special zone breaker pages and 'who's who' guide to Light Night and Leeds
Merchandise: Colouring book, flour poster and tea towel.
